Being brain healthy – physical and mental fitness – is an utmost concern for all of us. For the first-time parents, bringing their newborn child in this world means being conscious of their baby’s health – feeding the child well, getting enough sunshine, being vaccinated, and of course, letting the baby play around to develop the muscles. Growing up, parents constantly feed them the necessary greens, fruits, and perhaps the supplemental vitamins. In school, they encourage regular study time, laud them when they get good grades, and at the same time push them for sports and other extra curricular activities.

The physical health aspect is simpler to understand for the most part. Lesser visits to doctors, lesser late nights because of the flu and other sickness, ideal weight, does well in sports, eats balanced meals.


Anything related to mental health, however, can get, well, complicated.

Why do we need to have a healthier mind?

While most people consciously go to the gym for physical exercises, to pack in more muscles, remove those bulging abs, and be fit to run and hike, brain fitness should also be taken seriously and done consciously.  Not to say to abandon the physical aspect of health (please, no) but to also be conscientious in making sure our mental well-being is taken care of.

Brain plasticity, or also known as neuroplasticity, is the extraordinary ability of the brain to be modified, improved, fed new information regardless of age. Regardless of age. It is not confined to the youth and young adults, but also to the elderly or the adult minds, with proper brain training.

Brain training or cognitive training protects and combats cognitive decline, and again, brain training benefits children, adults, and the elderly. Science has already proven this. Overall, the overwhelming evidence found for the effectiveness of cognitive training provides a strong scientific basis for brain exercise.

Whereas people used to imagine brain training as having to undergo difficult tests and puzzles in a laboratory or doctor’s clinics, with all kinds of wires and perhaps needles for monitoring, innovation has allowed for everyone to have access to various brain training methods, including having fun while knowing that your mental capacity can indeed get better. With no wires and needles.


Play, measure and strengthen your mind is a solution that Neeuro has introduced. With the premise of neuroplasticity, combining neurotechnology and gamification, the founders of Neeuro, with the able guidance of neuroscientists and game developers, have developed a high-tech wearable, Neeuro SenzeBand, which is EEG (electroencephalogram)-based, that is able to monitor a person’s brainwaves while playing neuroscience-designed games on his/her mobile device. These computer games offer means to stay active mentally and engage positive stimulation and boost the cognitive skills — attention, memory, multi-tasking, decision-making, and spatial skills.

Thanks to the gaming industry which has since recognized its importance to the playing public, not just for leisure, it is now on its way to bring potentially therapeutic games to market.

For Neeuro Memorie, the game app that has up to 15 games available geared toward the improvement of the 5 cognitive skills mentioned, the unique feature is the presence of its patent-pending Neeuro Learning Matrix (NLM) which is able to effectively measure the brainwaves during game play, giving brain and action scores thereby giving the player insight on its capacity to improve particular problem areas.


Neeuro launched this innovative and ultimate brain training wearable with games
last month through Indiegogo, the crowdfunding site, and was able to reach its target funding in less than a week. It has participated in various technology and wellness events to demonstrate the capacity of the SenzeBand – from being able to have the player control a helicopter to fly up or land down (Mind Copter game) to improve attention, to testing one’s spatial skills in Dot Connect, where connected dots are asked to be reproduced in a rotated manner. Even the classic Solitaire game has been redesigned (Pyramid Solitaire) to make it much more challenging for the memory: unused cards are stored face down for the player to later recall and use when needed.

Neeuro Memorie game - Dot Connect

Neeuro Memorie game – Dot Connect

Still need a simplified explanation? This animation video on the science behind brain training discusses further the concepts of fluid intelligence and brain plasticity.


So the next time we lift that 5-pound dumbbells to define muscles on our arms, let us also do some “brain lifting” and define and improve our mental muscles.

After all, brainy is sexy too.

(Read more about the Neeuro solution here, and why Tech in Asia has called it the “fitbit for the brain.”)

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